Optimize Sales By Leveraging Comprehensive Branded Visibility Sales Driver Database Analytics

 
 

  Branded Point of Purchase Visibility

Branded Point of Purchase Visibility

Branded Visibility execution that can be sorted by number of beer towers

Start by selecting Geography combination:           State, City, County, Zip, DMA, Trade Channel, Sub-Trade Channel, Chain Indicator, Customer Parent, Customer Type, Account Level, Demographic, and Psychographic Segmentations.

Then Select Any Specific Time Period:            Year, Month, Week, Day, Holiday, or Custom Dates

Then select any Brand Category:                          Brands Category, Brand Sub-Category, Brand Family, Brand Line, and/or Brand Flavor:

Lastly Select the Brand Visibility Measure:             Interior vs. Exterior Visibility, Visibility Type, Visibility Count, Visibility Avg., Visibility Share

Add any of the other measures to analysis:  Drink Menus, Drink Specials, Beer Taps, Back Bar, and Back Bar Placements

  BRAnd Visibility Analytics

BRAnd Visibility Analytics

     

Create:

Visibility Target Lists
Evaluate Promotional Execution
Assess Competitive Promotion
Visibility Bounty Reports
Brand Lift Analytics for Visibility
Brand "Due To's"
Demographic Penetration/Execution
Develop Opportunity Reports
Analyze Visibility Type Trends
Analyze Visibility Share

        

Brand Visibility Measures

By Bar Type
Interior/Exterior Visibility Placement
Visibility Medium Type
Brands Penetration
 

Branded Visibility POP Sub Categories