Optimize Sales By Leveraging Back Bar Distribution and Co-Distribution Sales Driver Database Analytics
Back Bar Distribution and Co-Distribution. Execution that can be sorted by a number of attributes:
Start by selecting Geography combination: State, City, County, Zip, DMA, Trade Channel, Sub-Trade Channel, Chain Indicator, Customer Parent, Customer Type, Account Level, Demographic, and Psychographic Segmentations.
Then Select Any Specific Time Period: Year, Month, Week, Day, Holiday, or Custom Dates
Then select any Brand Category: Brands Category, Brand Sub-Category, Brand Family, Brand Line, and/or Brand Flavor:
Lastly Select the Back Bar Measure: Finally, select the Back Bar Distribution measure to evaluate. Distribution and Co-Distribution as a Count, Average, % Share, Category Share, and more
Add any of the other measures to analysis: Drink Specials, Beer Taps, Back Bar Placements, Branded Visibility, and Drink Menus
Proprietary database which enables users to test any hypothesis and answer any question regarding Back Bar Brand Distribution and Co-distribution execution.
Back Bar Distribution and Visibility can be combined with any other measure to build a marketing mix model
BevAnalytics has world class marketing mix modelers who can help build your sales driver prediction models.
Example: Back Bar Distribution Brand Lift coefficients in conjunction with all other significant causal variable coefficients for Menus, Drink Specials, Branded Visibility, and Taps.
Leverage Back Bar Distribution and Co-Distribution measures.
Create Target Lists, Evaluate Back Bar Visibility Execution, Assess Brand Lift "Due To" Distribution, Co-Distribution or combined with any of the measures.
Back Bar Measures
Back Bar Location
Primary, Secondary Bar
Back Bar Glorifiers
Evaluate Promotional Execution
Distribution Bounty Reports
Brand Lift Analytics
Brand "Due To's"
Develop Opportunity Reports
Analyze Distribution Trends
Analyze Market Share
Back Bar Branded Sub Categories